building brand love: organic social media for vsco
PROBLEM : Develop engaging organic social media content to foster deeper audience connection, build brand loyalty, and ultimately drive pro membership sales.
SOLUTION : We developed a strategic organic social media campaign anchored in VSCO's four core community programs:
1: Creator Sessions: Elevating user-generated content (UGC) fostering authenticity and empowerment.
2: Preset Launches: Showcasing new presets with before-and-after visuals to meet user needs and drive engagement.
3: Pro Spotlights: Highlighting the work of professional members to inspire users
4: Selects: Monthly curated showcases that encourage broader UGC participation through Reels.
In collaboration with the VSCO team, we storyboarded narratives for each post, aligning creative concepts with key product launches and community milestones. I then oversaw the creative production, ensuring each post effectively communicated the desired message and aligned with our strategic objectives. By focusing on community engagement and user-centric content, this organic social media campaign for VSCO achieved a powerful blend of brand love, audience growth, and membership sales.
ROLE : Art Director
AGENCY: Wpromote
SOLUTION : We developed a strategic organic social media campaign anchored in VSCO's four core community programs:
1: Creator Sessions: Elevating user-generated content (UGC) fostering authenticity and empowerment.
2: Preset Launches: Showcasing new presets with before-and-after visuals to meet user needs and drive engagement.
3: Pro Spotlights: Highlighting the work of professional members to inspire users
4: Selects: Monthly curated showcases that encourage broader UGC participation through Reels.
In collaboration with the VSCO team, we storyboarded narratives for each post, aligning creative concepts with key product launches and community milestones. I then oversaw the creative production, ensuring each post effectively communicated the desired message and aligned with our strategic objectives. By focusing on community engagement and user-centric content, this organic social media campaign for VSCO achieved a powerful blend of brand love, audience growth, and membership sales.
ROLE : Art Director
AGENCY: Wpromote
CREATOR SESSIONS
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PRESETS
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PRO SPOTLIGHT
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SELECTS
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STATIC ADS
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