DEERSKINN

  • PROJECTS
    • ART DIRECTION
    • APP STORE ANIMATION
    • BRAND IDENTITY
    • BRAND CAMPAIGN
    • CONCEPT SCAMPING
    • IN-APP ILLUSTRATION
    • OOH ADVERTISING
    • PRODUCT ILLUSTRATION
    • SOCIAL MEDIA
    • WEB ANIMATION
    • WEB DESIGN
    • 3D ANIMATION
  • ANIMATION
  • ILLUSTRATION
  • ABOUT
  • PLAY BOOK
  • PROJECTS
    • ART DIRECTION
    • APP STORE ANIMATION
    • BRAND IDENTITY
    • BRAND CAMPAIGN
    • CONCEPT SCAMPING
    • IN-APP ILLUSTRATION
    • OOH ADVERTISING
    • PRODUCT ILLUSTRATION
    • SOCIAL MEDIA
    • WEB ANIMATION
    • WEB DESIGN
    • 3D ANIMATION
  • ANIMATION
  • ILLUSTRATION
  • ABOUT
  • PLAY BOOK
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BRAND IDENTITY

PROBLEM : The London Beer Factory tasked me with reinvigorating their brand identity by redesigning their beer cans. 

SOLUTION : I stripped back the colour of the can, choosing to use a water colour and ink style illustration to represent the fresh flavour of their experimental beers and ales. As the brands motto is 'beer with character', I decided to make the characters on the can the centre of attention and have the background elements splashed with colour.

ROLE : ILLUSTRATOR

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Below is the newest beer we have designed that is available at Tescos called Hazey Daze. 

'A juicy, crushable session IPA. This is a full flavoured New England beer with big tropical notes and a citrus hum.'

thelondonbeerfactory.com

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