CLIENT : The London Beer Factory
PROBLEM : The London Beer Factory tasked me with reinvigorating their brand identity by redesigning their beer cans.
SOLUTION : I stripped back the colour of the can, choosing to use a watercolour background (to be consistent across all cans and to make sure the range “popped” on store shelves). I also used an ink style illustration to represent the fresh flavour of their experimental beers and ales. As the brands motto was “beer with character”, I decided to keep the character in black and white, having the background elements splashed with colour to make the character stand out and be the centre of attention on each can.
ROLE : Art Director
PROBLEM : The London Beer Factory tasked me with reinvigorating their brand identity by redesigning their beer cans.
SOLUTION : I stripped back the colour of the can, choosing to use a watercolour background (to be consistent across all cans and to make sure the range “popped” on store shelves). I also used an ink style illustration to represent the fresh flavour of their experimental beers and ales. As the brands motto was “beer with character”, I decided to keep the character in black and white, having the background elements splashed with colour to make the character stand out and be the centre of attention on each can.
ROLE : Art Director
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