PROBLEM : Nutrient Survival wanted us to create a high energy advert for them which positioned them as an absolute necessity.

​SOLUTION :  We came up with the concept 'When s&*t hits the fan, will you be ready?'.  The advert would start with footage of riots, fires, floods and emergency services on the front lines, along with Nurses & Military to set the tone for the overall advert . Then we would immediately cut into product imagery and footage, along with copy that communicated Nutrient Survivals main brand propositions. All would be executed using quick cuts, and large bold impactful copy to keep the energy high throughout the advert.

ROLE : Animator

AGENCY: Wpromote