PROBLEM : Nutrient Survival wanted us to create a brand awareness campaign which positioned them as the number one survival food on the market. Making them an absolute necessity.

​SOLUTION :  We came up with the concept 'When s&*t hits the fan, will you be ready?'. To differentiate Nutrient Survival from the rest of the competitors and position it as the only premium, elite prepper food that is Special Ops grade. So you can not just survive - but thrive. All promotional material needed to be high-energy, authoritative and matter-of-fact. With a very heavy military prepper theme throughout. The campaign was spread across various organic and paid social platforms. 

ROLE : Animator / Art Director

AGENCY: Wpromote