PROBLEM : Develop engaging organic social media content to foster deeper audience connection, build brand loyalty, and ultimately drive sales.
SOLUTION : We crafted a strategic organic social media campaign centered on VSCO's four core community programs:
ROLE : Art Director
AGENCY: Wpromote
SOLUTION : We crafted a strategic organic social media campaign centered on VSCO's four core community programs:
- Creator Sessions: Leveraging user-generated content (UGC), we showcased in-depth conversations with VSCO community members, highlighting their creative process and expertise. This fostered a sense of authenticity and empowered aspiring creators.
- Preset Launches: We announced new VSCO presets by showcasing their transformative power through visually compelling before-and-after examples. This directly addressed user needs while promoting new product offerings.
- Pro Spotlights: By featuring the work of pro members, we provided inspiration and practical insights for photo-centric creators within the VSCO community. This established VSCO as a platform that empowers creative growth.
- Selects: We curated monthly showcases of the best VSCO images, utilizing the "Add Yours" sticker in Reels to encourage broader UGC participation. This strategy fostered a sense of community and incentivized user engagement.
By focusing on community engagement and user-centric content, this organic social media campaign for VSCO achieved a powerful blend of brand love, audience growth, and ultimately, organic sales success.
ROLE : Art Director
AGENCY: Wpromote
CREATOR SESSIONS
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PRESETS
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PRO SPOTLIGHT
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SELECTS
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STATIC ADS