PROBLEM : The London Beer Factory tasked me with redesigning their brand identity.
SOLUTION : The client was a big fan of Ralph Steadman, and luckily so am I. So his style was a key point of inspiration for us. We looked to blend clean character illustrations with watercolor and ink, to make each beer feel unique and visually represent the taste notes. The London Beer Factory brand motto is “beer with character”, so with each beer we created a unique bold character to represent it, the characters are loosely based on historical characters or events from the past. Which links perfectly with their brand as they are known for their exceptional craft beers that showcase a perfect blend of traditional brewing techniques and contemporary flavors. The beers can be found across pubs, bars, restaurants, and craft beer retailers throughout London.
ROLE : Illustrator / Art Director
SOLUTION : The client was a big fan of Ralph Steadman, and luckily so am I. So his style was a key point of inspiration for us. We looked to blend clean character illustrations with watercolor and ink, to make each beer feel unique and visually represent the taste notes. The London Beer Factory brand motto is “beer with character”, so with each beer we created a unique bold character to represent it, the characters are loosely based on historical characters or events from the past. Which links perfectly with their brand as they are known for their exceptional craft beers that showcase a perfect blend of traditional brewing techniques and contemporary flavors. The beers can be found across pubs, bars, restaurants, and craft beer retailers throughout London.
ROLE : Illustrator / Art Director