PROBLEM : VSCO wanted to create a motion principles guide to showcase image sequences in short-form social media content. This guide would be designed to serve as a creative resource for external partners, ensuring consistent brand presentation and messaging across all VSCO content.
SOLUTION : We designed four core templates for different content categories: Creator Sessions, Presets, Pro Spotlights, and Selects. A comprehensive Figma animation guide was created, detailing animation styles for the VSCO logo, iconography, and typography to ensure consistency. Each template was storyboarded with a standardised structure and handed off to an animation team for development in After Effects.
The final motion principles guide ensures consistent visual presentation across all motion templates, strengthening brand recognition. It empowers external creative teams with clear instructions, facilitating efficient content creation. The four distinct templates provide flexibility to showcase various content types within a unified aesthetic.
ROLE : Art Director
AGENCY: Wpromote
SOLUTION : We designed four core templates for different content categories: Creator Sessions, Presets, Pro Spotlights, and Selects. A comprehensive Figma animation guide was created, detailing animation styles for the VSCO logo, iconography, and typography to ensure consistency. Each template was storyboarded with a standardised structure and handed off to an animation team for development in After Effects.
The final motion principles guide ensures consistent visual presentation across all motion templates, strengthening brand recognition. It empowers external creative teams with clear instructions, facilitating efficient content creation. The four distinct templates provide flexibility to showcase various content types within a unified aesthetic.
ROLE : Art Director
AGENCY: Wpromote
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