PROBLEM : VSCO wanted to create an advert that would highlight their new product features and promote their new brand message.
SOLUTION : After meeting with VSCO, we managed to nail down the messaging which the advert needed to communicate. Also what where the most important parts of their new product feature they wanted to tease. We created detailed storyboards which brought to life the three main personas of their users, 'Active', 'Curious' and 'Professional'. We also included abstract examples of the new VSCO product features. The brand messaging through out was kept simple and clear.
ROLE : Animator / Art Director
AGENCY: Wpromote
SOLUTION : After meeting with VSCO, we managed to nail down the messaging which the advert needed to communicate. Also what where the most important parts of their new product feature they wanted to tease. We created detailed storyboards which brought to life the three main personas of their users, 'Active', 'Curious' and 'Professional'. We also included abstract examples of the new VSCO product features. The brand messaging through out was kept simple and clear.
ROLE : Animator / Art Director
AGENCY: Wpromote
