unilever's cannes lions presentation
PROBLEM : Develop a compelling and visually engaging presentation that effectively communicates Unilever's sustainability message for Unilever’s CEO Alan Jope’s Cannes Lions Festival 2019 presentation (“Creativity Can Help Save the Walruses”).
SOLUTION : The project demanded seamless collaboration across various creative teams: copywriting, animation, and art direction. The team and I had weekly meetings with copywriters ensuring script alignment with key messaging and visual potential. We created rough storyboards, based on key phrases and emphasis points, which we presented for feedback and refinement. Next we collaborated with the animators, supplying them with detailed final storyboards which provided a blueprint, outlining scene progression and the desired animation style. We had regular reviews and feedback sessions which fostered a collaborative environment, ensuring consistency and delivering the desired visual impact.
The final animation resonated with both Alan Jope and the Cannes Lions audience, effectively conveying Unilever's commitment to sustainability through a visually captivating presentation.
ROLE : Senior Motion Designer / Storyboard Artist
AGENCY: OLIVER Agency
SOLUTION : The project demanded seamless collaboration across various creative teams: copywriting, animation, and art direction. The team and I had weekly meetings with copywriters ensuring script alignment with key messaging and visual potential. We created rough storyboards, based on key phrases and emphasis points, which we presented for feedback and refinement. Next we collaborated with the animators, supplying them with detailed final storyboards which provided a blueprint, outlining scene progression and the desired animation style. We had regular reviews and feedback sessions which fostered a collaborative environment, ensuring consistency and delivering the desired visual impact.
The final animation resonated with both Alan Jope and the Cannes Lions audience, effectively conveying Unilever's commitment to sustainability through a visually captivating presentation.
ROLE : Senior Motion Designer / Storyboard Artist
AGENCY: OLIVER Agency
