taco bell uk's launch
PROBLEM : As Taco Bell UK prepared to launch in various locations across the country, they needed a strategy to generate excitement and boost engagement on social media. The challenge was to promote the new locations while staying true to Taco Bell’s iconic brand identity, all while creating a buzz that would attract potential customers.
SOLUTION : To achieve these goals, we were tasked with developing a series of social media campaigns that would effectively promote the new locations. I led the creative direction for these campaigns, ensuring that the visuals and messaging aligned with Taco Bell's well-established brand identity and vibrant color palette. To build anticipation and drive engagement, we introduced a variety of interactive competitions, including "Find the Golden Taco," where participants could win a year’s supply of free tacos, and "Taco Sol Mate," a competition where winners would receive a case of Sol beers. These contests were designed to not only excite Taco Bell’s existing fanbase but also attract new customers by offering fun and rewarding experiences.
Through these carefully crafted social media posts and competitions, we successfully generated significant buzz around Taco Bell UK's new locations, driving both online engagement and in-store interest while maintaining the brand's strong visual identity.
SOLUTION : To achieve these goals, we were tasked with developing a series of social media campaigns that would effectively promote the new locations. I led the creative direction for these campaigns, ensuring that the visuals and messaging aligned with Taco Bell's well-established brand identity and vibrant color palette. To build anticipation and drive engagement, we introduced a variety of interactive competitions, including "Find the Golden Taco," where participants could win a year’s supply of free tacos, and "Taco Sol Mate," a competition where winners would receive a case of Sol beers. These contests were designed to not only excite Taco Bell’s existing fanbase but also attract new customers by offering fun and rewarding experiences.
Through these carefully crafted social media posts and competitions, we successfully generated significant buzz around Taco Bell UK's new locations, driving both online engagement and in-store interest while maintaining the brand's strong visual identity.
ROLE : Senior Designer
AGENCY: Wild Card PR
AGENCY: Wild Card PR
