t mobile brand redesign concept
PROBLEM : Concept brand redesign for T Mobile
SOLUTION : I started with the iconic T Mobile logo, I knew that I needed to recreate their 'T Digit' which is the stand alone T logo icon along with creating a new 'Primary' logo. T Mobile's brand mission is 'Best in the world at connecting customers to their world'. So I knew that the new logo set needed to represent this in someway. I played around a lot with the idea of connection, finally I landed on the idea of connecting the T to the M.
One needs the other, just as T Mobile needs its customers and their customers need them.
ROLE : Art Director
SOLUTION : I started with the iconic T Mobile logo, I knew that I needed to recreate their 'T Digit' which is the stand alone T logo icon along with creating a new 'Primary' logo. T Mobile's brand mission is 'Best in the world at connecting customers to their world'. So I knew that the new logo set needed to represent this in someway. I played around a lot with the idea of connection, finally I landed on the idea of connecting the T to the M.
One needs the other, just as T Mobile needs its customers and their customers need them.
ROLE : Art Director
