CLIENT : Lynx / AXE
PROBLEM : Unilever needed to create a series of out-of-home adverts for their LYNX South African market, called AXE. The advert would promote a new range of deodorants called ‘AXE WILD’ - in the adverts Unilever wanted a unique way to visualise the ingredients that made up the smell of each new deodorant.
SOLUTION : I mocked up a few ideas for how we could visualise the concept. We landed on the idea of an explosion concept where the ingredients that make up the deodorant would fly in from either side of the screen, eventually meeting in the middle before exploding and then revealing the product. Once the idea was signed off, I set to work creating the animated visual - the client loved how the final animation looked. I then sent the animation working files over to their team in South African for them copy and recreate for the other 3 ‘AXE WILD’ deodorants scents.
ROLE : Animator
PROBLEM : Unilever needed to create a series of out-of-home adverts for their LYNX South African market, called AXE. The advert would promote a new range of deodorants called ‘AXE WILD’ - in the adverts Unilever wanted a unique way to visualise the ingredients that made up the smell of each new deodorant.
SOLUTION : I mocked up a few ideas for how we could visualise the concept. We landed on the idea of an explosion concept where the ingredients that make up the deodorant would fly in from either side of the screen, eventually meeting in the middle before exploding and then revealing the product. Once the idea was signed off, I set to work creating the animated visual - the client loved how the final animation looked. I then sent the animation working files over to their team in South African for them copy and recreate for the other 3 ‘AXE WILD’ deodorants scents.
ROLE : Animator