PROBLEM : To celebrate the 35th birthday of Nike's most innovative sneaker I wanted to play on its unique history of being inspired by former aerospace engineer Franklin Rudy. And take the sneaker into space with a punchy 8-second advert.
See full history here:
SOLUTION : After playing around with a Nike Air Max 1 sneaker model in C4D, I came up with the idea of warping from one scene to another to really maximize the outer space experience. Keeping the copy simple and clean like Nike always do, but making it very much inspired by aerospace.
"LOVE AT. FIRST FLIGHT."
See full history here:
SOLUTION : After playing around with a Nike Air Max 1 sneaker model in C4D, I came up with the idea of warping from one scene to another to really maximize the outer space experience. Keeping the copy simple and clean like Nike always do, but making it very much inspired by aerospace.
"LOVE AT. FIRST FLIGHT."
ROLE : Animator / Art Director
