CLEAN EATING FOR DOGS BOOKLET
PROBLEM : Forthglade surveyed uk dog owners about their pets’ diets. Over half the 2,000 dog owners questioned admitted they were not completely confident that the food they give their dogs was high quality. Forthglade tasked me with creating a downloadable “clean eating for dogs” booklet. The fact-filled guide was designed to highlight the importance of a healthy diet, alongside promoting the brands new range of dog food.
SOLUTION : We came up with ‘The Houndsley Brothers’, two playful cocker spaniels to be the face of the booklet, a play on the successful cookbook by the Hemsley Sisters.
Below is my concept sketch. I designed the booklet so it was slick and easily digestible and full of beautiful imagery. Alongside this, I oversaw all of the food shots making sure the food looked as appetising and appealing to both people and their dogs!
ROLE : Designer / Art director
SOLUTION : We came up with ‘The Houndsley Brothers’, two playful cocker spaniels to be the face of the booklet, a play on the successful cookbook by the Hemsley Sisters.
Below is my concept sketch. I designed the booklet so it was slick and easily digestible and full of beautiful imagery. Alongside this, I oversaw all of the food shots making sure the food looked as appetising and appealing to both people and their dogs!
ROLE : Designer / Art director
