heat wave
PROBLEM : Our client Heat Wave was showing signs of leaving WPromote due to unhappiness with our creative output.
A comment from the client about a recent advert 'This is the most generic and soulless ad I have ever seen'.
SOLUTION : I was brought onto the account to Art Direct and help steer the creative direction of the brand, back to where it needed to be.
I started art directing Heatwave on the 24th of October and managed to turn the account around within 3 days by 31st October. I did this by doing a deep dive into their brand to get an understanding of the brand's vision, history and goals. What I discovered was that the Heat Wave brand is all about passion and taking risks, dirt is in their DNA. They are bold and raw, constantly pushing them selves to the limits. These adverts we create for them need to be able to tell these stories and show the scars, and scrapes that represent the lifestyle they lead.
I went through all of the October creatives we had delivered to the client (which they were not happy with) and created a new slide underneath each creative with a new visual treatment that represented the core values of the brand that I had identified.
Once I had done this we set up all call with their Senior Marketing Manager, where I talked him through the new concepts and treatments - he loved them all.
Since that day we have been going from strength to strength with our relationship with the client, collaborating and creating an exciting new brand visual direction together. Which has now even developed into us creating a fresh set of brand guidelines based off the new direction I have taken the brands visual identity.
ROLE : Art Director
AGENCY: Wpromote
A comment from the client about a recent advert 'This is the most generic and soulless ad I have ever seen'.
SOLUTION : I was brought onto the account to Art Direct and help steer the creative direction of the brand, back to where it needed to be.
I started art directing Heatwave on the 24th of October and managed to turn the account around within 3 days by 31st October. I did this by doing a deep dive into their brand to get an understanding of the brand's vision, history and goals. What I discovered was that the Heat Wave brand is all about passion and taking risks, dirt is in their DNA. They are bold and raw, constantly pushing them selves to the limits. These adverts we create for them need to be able to tell these stories and show the scars, and scrapes that represent the lifestyle they lead.
I went through all of the October creatives we had delivered to the client (which they were not happy with) and created a new slide underneath each creative with a new visual treatment that represented the core values of the brand that I had identified.
Once I had done this we set up all call with their Senior Marketing Manager, where I talked him through the new concepts and treatments - he loved them all.
Since that day we have been going from strength to strength with our relationship with the client, collaborating and creating an exciting new brand visual direction together. Which has now even developed into us creating a fresh set of brand guidelines based off the new direction I have taken the brands visual identity.
ROLE : Art Director
AGENCY: Wpromote
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