BRAND IDENTITY
PROBLEM : The London Beer Factory tasked me with reinvigorating their brand identity by redesigning their beer cans.
SOLUTION : I stripped back the colour of the can, choosing to use a water colour and ink style illustration to represent the fresh flavour of their experimental beers and ales. As the brands motto is 'beer with character', I decided to make the characters on the can the centre of attention and have the background elements splashed with colour.
ROLE : Illustrator
SOLUTION : I stripped back the colour of the can, choosing to use a water colour and ink style illustration to represent the fresh flavour of their experimental beers and ales. As the brands motto is 'beer with character', I decided to make the characters on the can the centre of attention and have the background elements splashed with colour.
ROLE : Illustrator
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Below is the newest beer we have designed that is available at Tescos called Hazey Daze.
'A juicy, crushable session IPA. This is a full flavoured New England beer with big tropical notes and a citrus hum.'
'A juicy, crushable session IPA. This is a full flavoured New England beer with big tropical notes and a citrus hum.'
thelondonbeerfactory.com
