DEERSKINN

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  • ABOUT
  • PROJECTS
    • ART DIRECTION
    • BRAND IDENTITY
    • BRAND CAMPAIGN
    • IN-APP ILLUSTRATION
    • WEB ANIMATION
  • PLAY BOOK
  • ABOUT

BRAND campaign & PARTNERSHIP

CLIENT : Illumination x Yolt

PROBLEM : To support the cinema release of Illumination’s The Grinch, Universal wanted to partner with a disruptive brand to engage a millennial audience and stand-out from the standard Christmas campaigns. Universal approached Yolt, a smart thinking money app that encourages people to think differently – and more positively – about money, to run a campaign in partnership. 

SOLUTION : In support of this partnership, I created various comedic animations using various cuts from the Grinch film ( 2018 ) and various Yolt assets. These videos would be mainly created for Youtube and Facebook.  In each, Yolt’s app features and benefits were shown in a fun way, drawing on the typical things that can put a frown on people’s faces at Christmas time. The campaign was hugely successful for both parties: for Yolt it raised brand awareness, with strong figures for click-through rates on Youtube ( which converted into app downloads ), and for Universal the film went on to significantly outperform its Christmas competition.

ROLE : Animator
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