CLIENT : Illumination x Yolt
PROBLEM : To support the cinema release of Illumination’s The Grinch, Universal wanted to partner with a disruptive brand to engage a millennial audience and stand-out from the standard Christmas campaigns. Universal approached Yolt, a smart thinking money app that encourages people to think differently – and more positively – about money, to run a campaign in partnership.
SOLUTION : In support of this partnership, I created various comedic animations using various cuts from the Grinch film ( 2018 ) and various Yolt assets. These videos would be mainly created for Youtube and Facebook. In each, Yolt’s app features and benefits were shown in a fun way, drawing on the typical things that can put a frown on people’s faces at Christmas time. The campaign was hugely successful for both parties: for Yolt it raised brand awareness, with strong figures for click-through rates on Youtube ( which converted into app downloads ), and for Universal the film went on to significantly outperform its Christmas competition.
ROLE : Animator
PROBLEM : To support the cinema release of Illumination’s The Grinch, Universal wanted to partner with a disruptive brand to engage a millennial audience and stand-out from the standard Christmas campaigns. Universal approached Yolt, a smart thinking money app that encourages people to think differently – and more positively – about money, to run a campaign in partnership.
SOLUTION : In support of this partnership, I created various comedic animations using various cuts from the Grinch film ( 2018 ) and various Yolt assets. These videos would be mainly created for Youtube and Facebook. In each, Yolt’s app features and benefits were shown in a fun way, drawing on the typical things that can put a frown on people’s faces at Christmas time. The campaign was hugely successful for both parties: for Yolt it raised brand awareness, with strong figures for click-through rates on Youtube ( which converted into app downloads ), and for Universal the film went on to significantly outperform its Christmas competition.
ROLE : Animator