alo yoga: enhancing engagement with targeted paid media strategies
PROBLEM :
Alo Yoga tasked us with developing a consumer-focused strategic campaign for their existing paid media channels.
SOLUTION :
We segmented the campaign into two key audiences: upper-funnel for prospecting and retargeting, and bottom-funnel for customer retention. To deepen engagement, we tailored persona messaging for each, creating emotionally resonant creatives that strengthened brand connection and drove purchases.
Design-wise, we stayed true to Alo Yoga’s ethos of modern, mindful fashion that transitions from yoga to streetwear. We used a minimal aesthetic with neutral colours, clean lines, and soft typography to convey simplicity, elegance, and calm, aligning with their values of mindfulness and well-being. This consumer-focused strategy boosted ROAS, CTRs, and website traffic.
ROLE : Art Director
AGENCY: Wpromote
Alo Yoga tasked us with developing a consumer-focused strategic campaign for their existing paid media channels.
SOLUTION :
We segmented the campaign into two key audiences: upper-funnel for prospecting and retargeting, and bottom-funnel for customer retention. To deepen engagement, we tailored persona messaging for each, creating emotionally resonant creatives that strengthened brand connection and drove purchases.
Design-wise, we stayed true to Alo Yoga’s ethos of modern, mindful fashion that transitions from yoga to streetwear. We used a minimal aesthetic with neutral colours, clean lines, and soft typography to convey simplicity, elegance, and calm, aligning with their values of mindfulness and well-being. This consumer-focused strategy boosted ROAS, CTRs, and website traffic.
ROLE : Art Director
AGENCY: Wpromote
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